Dr. Joanne Tran
Associate Professor
Bio
Dr. Joanne M. Tran is an Associate Professor of Marketing and Honors College Faculty Fellow in the College of Business & Economic Development at Southern Miss. She is a MS Gulf Coast native with over 10 years of experience in the services and healthcare industry. Dr. Tran received both her BSBA and MBA degrees from the University of Southern Mississippi and completed her doctorate at Louisiana Tech University.
Dr. Tran is passionate about student research and has mentored several undergraduate Honors and graduate students. Her research interests include value consumption, service failures and recovery, and branding. Dr. Tran has received several research awards, including the 2023 Louis K. Brandt Research Award and the 2022 Business Advisory Council Award. Some of her work can be found in the Journal of Business Research, Journal of Service Management, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Theory and Practice, and Journal of Marketing Education.
- DBA - Louisiana Tech University (2016)
- MBA - University of Southern Mississippi (2009)
- BSBA - University of Southern Mississippi (2008)
Principles of Marketing | Consumer Behavior | Marketing Research | Developing an Honors Thesis | Integrated Marketing Communications
- Antecedents and Consequences of the Disability Stigma for Frontline Employees: A Qualitative Study, Journal of Global Scholars of Marketing Science, 2024,
- Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement, Journal of Applied Marketing Theory, 2023,
- Digital Opportunity Assessment in International Markets, International Journal of Trade and Global Markets, ,
- Developing a Feature-Centric and Affordance-based Conceptualization of Social Media Interactions, Asia Pacific Journal of Marketing and Logistics, 2023,
- A Tale of Two Cultural Values in Airbnb: Long-Term Orientation and Indulgence, Tourism Planning & Development, 2022,
- Rapid Transitioning to Remote Learning – Shared Responsibility and Coping Strategies, Journal of Marketing Education, 2022,
- Satisfaction in Clinics and Hospitals: Does Context Matter?, Journal of Marketing Theory and Practice, 2021,
- Brand Love: Corroborating Evidence across Four Continents, Journal of Business Research, 2021,
- Complainers’ Resource Investment and Mobilization in Digital Environments Using Conservation of Resource Theory, Journal of Service Management, 2020,
- Hedonic and Utilitarian Value: The Role of Shared Responsibility in Higher Education Services, Journal of Marketing for Higher Education, 2019,
- Society for Marketing Advances
- Association of Marketing Theory and Practice
- Direct Selling Education Foundation